Le pouvoir caché des vêtements

The hidden power of clothes!

The hidden power of clothes!

WOMEN'S FASHION IN BUSINESS: The hidden power of clothes

If you've ever been to a play rehearsal, you know how essential clothes are. Sometimes, from the first rehearsals, actors wear particular clothes that make them feel like their character.

A few weeks later, when they are about to premiere, it will be time for the final dress rehearsal with their real costumes. It's quite amazing how the right clothing takes their performance to a whole new level and transforms the actor into a character! From a professional and personal point of view, we can learn a lot from this.

Whether you like it or not, your clothes and the way you present yourself say a lot about you. It's not a question of whether you care about fashion, but rather what you communicate intentionally or unconsciously through your clothing choices. Just as the actor in the appropriate costume moves and speaks differently, an ordinary person also changes depending on the clothes he wears.

Your clothes tell a story about you. If you want to show that your work is neat and efficient, you need to dress in professional outfits , clean lines, formal cuts... Even the way you wear your glasses says a lot about you and your work!

The importance of details in an outfit

Research shows that you can learn a lot about a person's personality, politics, status, age and income by looking at a photo of their shoes.

Have you ever noticed that when President Barack Obama spoke to a crowd of American workers, he spoke without a jacket and with his sleeves rolled up? Almost imperceptibly and subliminally, this instantly communicated to the audience that he was also a hard worker.

You may remember the dress code published by the Swiss bank UBS. This dressing code quickly went viral. The obsessive stipulations detailed everything from the smallest detail ("If you wear a watch, it suggests that reliability and punctuality are important to you") to the most invasive and sensitive recommendations (employees had to learn how to shower and to apply lotion, to wear their underwear, and not to eat garlic during the week).

They may have been control freaks, but UBS had one thing in mind: Every detail of your presentation communicates something .

When getting dressed or going through your morning routine, ask yourself if the outfit you are going to wear will send the message you want to communicate. It's all a question of context. Wearing a pencil skirt to the office can give an impression of seriousness and an image rooted in tradition. This could be important in an investment business, where clients want to know that you are serious about managing their capital. But, depending on the company and position you hold, it can also convey a personality that is strict and resistant to change.

Your clothes impact your thinking

Of course, dressing smartly is also important for your self-confidence and sense of independence. But your style does more than just send messages to the people you're around. A new study shows it actually affects the way you think. This study reveals that wearing professional attire increases thinking and gives people a broader perspective. So, wearing a pencil skirt or a professional suit could turn on your creativity button.

“The formality of clothing could not only influence how others perceive a person and their perception of themselves, but could also significantly influence decision-making,” the study says.

Professional attire creates social distancing. When we are more socially distant, we tend to think in more distant and abstract terms. In socially distanced settings, we call people by their title, for example, rather than by their more intimate first name.

Intuition ? First impression ? A thin slice process

Usually we process visual details instantly through a methodology  called “thin-slice methodology”. This is the moment when the brain makes millisecond judgments based on new stimuli. This often happens without us even knowing it. We might just feel like we don't trust someone or that someone else is reliable. We might not even know why.

This feeling, commonly called intuition or first impression , is really part of the very rapid mental process of thinly slicing. This is how we continually judge on the fly, all day, every day. This is why the way you dress is of capital importance , both at work and in your daily life.

So choose your personal presentation carefully. Presentation includes not only your clothes, but also your accessories, your hairstyle, your perfume, your posture, your body language, the tone of your voice and the level of energy with which you move and speak. Think about what part of your personality you want to show or who you want to be during a particular situation. Then, dress, take care of your appearance and accessorize in a way that achieves this goal.

Intentionally taking control of your clothing style is a good way to empower yourself, achieve your goals and be in control of your life, social and professional. So now be careful about how you dress and remember: everyone is on stage. 

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